Subject Index
 

This Agency Profile provides key details and analysis of Grey Group London, including its latest activities, market position, financial performance, Brands, structure and history, together with onward ...

The shampoo market is a very competitive and cluttered category in every geography, and competition for the hair care aspect of women’s beauty is fierce. Image and the way this is communicated to the ...

In 2000, the Sara Lee branded coffee Moccona launched an advertising campaign to increase the market share for its premium instant coffee. It looks at the brand in relation to its main competitor, Nes ...

To many consumers there are no good solutions to eliminating odours on fabrics. Febreze offered a distinct point of difference versus air fresheners - it provided a new and completely unique way to a ...

1987-95 brand-building TV campaign for Ribena, using the `Ribenaberries'. Results: short-term: decline in perceptions of core Ribena brand strengths arrested (Millward Brown tracking); build in volume ...

By mid-1980s the fabric softener market had reached saturation; Lenor had stuck at a 25% share. The only way to grow was to offer consumers alternative freshnesses. A new range of three freshnesses wa ...

1994 was the year in which the economy improved significantly and spending grew. This led many commentators to predict that, with a more vibrant economy and more kilometres driven, the road toll would ...

Waistline (Crosse & Blackwell) was the first low-calorie salad cream to be launched with heavy advertising support in the UK salad dressing market. The agency was Grey Advertising. The market, product ...

1980 advertising for a summer holiday programme. Previous share was small and appealing to only a limited sector of market, also slightly overpriced. Target to increase passenger capacity by 30% versu ...

Launch of a new version of the established Dream Topping brand, with `added cream', in Scottish test market with new TV advertising. Market background and rationale for this strategy are explained. Co ...