Subject Index
 

This Agency Profile provides key details and analysis of Grey Group London, including its latest activities, market position, financial performance, Brands, structure and history, together with onward ...

For years, Flip the dolphin (one of the talking animals on Frontier’s plane tails) was sent to frigid Chicago. But all that changed when Flip publicly declared: I either go to Mexico, or I quit! The e ...

As explained in this brief case study, Nokia was trying to connect with the public and achieve 40% of the year's volume in the six weeks of Christmas shopping. The campaign had to achieve maximum impa ...

Synoptik Holdings is a retail chain of opticians with 105 stores in Denmark, 38 in Norway (trading as Brilleland), and 98 in Sweden. The challenge for this campaign was to generate significant growth ...

The shampoo market is a very competitive and cluttered category in every geography, and competition for the hair care aspect of women’s beauty is fierce. Image and the way this is communicated to the ...

In 2000, the Sara Lee branded coffee Moccona launched an advertising campaign to increase the market share for its premium instant coffee. It looks at the brand in relation to its main competitor, Nes ...

This case tells the story of a battle against low-level speeding in metropolitan Victoria. The target was to lower the incidence of fatal and severe crashes by 15% by 2005, by lowering the average veh ...

The case describes a campaing that sought to make Nicorette the number one NRT brand by end of 2001, as measured by sales/market share and brand/advertising KPIs. Annual sales in Nicorette gum increas ...

The challenge was to grow Moccona's market share in the premium instant coffee sector. Several objectives were set and the case study shows they were significantly exceeded well before target dates.

Over the past five years, the brand has promised 'exhilarating snacking and irresistible taste'. This approach strengthened its leadership in Europe and advertising has been a key to Pringle's success ...

Nictell wanted to advertise around two 'peak' points for giving up smoking - New Year and No Smoking Day. Radio was selected because it could provide good reach, increase message impact, is flexible ...

Campaign in 1999 by Grey for new variety (Advance) of Mars' Pedigree dog food. Need to appeal to vets, breeders and pet trade as well as dog owners. Media: posters, press and TV. Campaign now in 22 co ...

Launch campaign in 1999 by Grey for Louis Marcel depilatory (Stafford Miller). Media: women's magazines, posters, posters on internet.