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Award-winning case study
1.
Priceline.com - The New Priceline
New York American Marketing Association, EFFIE Awards, 2005
Priceline.com's 'The New Priceline' campaign focused on what online travel consumers desire most-choosing exact flights, times, and airlines-all at low prices. The unique advertising approach was to c ...

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Read: 34 times
Award-winning case study
2.
Maybelline: Maybe She's Born With It. Maybe It's Maybelline
New York American Marketing Association, EFFIE Awards, 2001
The case study describes the marketing challenge as being to overtake the US leader in the field – Cover Girl. The campaign objectives were defined as attracting more 18 to 24s, in what the industry ...

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Read: 91 times


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G&K Solution Marketing DiretoG2 ParisGA WrightGabrielde de Grood BendttoGarrat Baulcombe / FCBGCAS GroupGCIGee Jeffery & Partners Advertising IncGeers GrossGeneral Outdoor AdvertisingGeneratorGenerator BatesGenesis AdvertisingGeoffrey B. Roche & PartnersGeorge Patterson BatesGeorge Patterson Y&RGeorge Patterson, SydneyGermaineGestro HomeGG CreativeGGK LondonGGT AdvertisingGGT DirectGGT Direct AdvertisingGJP AdvertisingGlennie Stanmes StrategyGold Greenlees TrottGolley Slater and PartnersGoodby Silverstein & PartnersGordon Bailey & AssociatesGotham IncGrace & RothschildGraffitiGraham Poulter AdvertisingGrey AdvertisingGrey Advertising MelbourneGrey BrusselsGrey CopenhagenGrey DirectGrey Direct Marketing GroupGrey Global, Grey WorldwideGrey Group LondonGrey IntegratedGrey MadridGrey Worldwide DusseldorfGrey, Grey WorldwideGrey, MelbourneGrizzard AdvertisingGroterra DirectGround MarketingGround Zero AdvertisingGrrrey!Grupo GallegosGrupo TaumacoGSD&MGulf States Marketing ServicesGyro WorldwideHakuhodoHal Riney & PartnersHal Riney & Partners/HeartlandHall AdvertisingHalo Branded SolutionsHammerquist & HalversonHanlon DorseyHarris Drury CohenHarris Kemp AdvertisingHarrision McCann AgencyHarrison CarlossHarrison Toughton WundermannHarrison Troughton WundermanHarrod & MirlinHarte-HanksHartshorne Joyce Lloyd LyonsHavasHawthorne CommunicationsHDM Horner Collis & KirvanHDM Mattingly, MelbourneHeadspace MarketingHeadway AdvertisingHedger Mitchell Stark/GGRHedonicHertz Walpole, SydneyHeye & PartnerHHCLHHCL Red CellHill HollidayHill Holliday DirectHispanAmerica Response MktgHMS PartnersHoare WilkinsHolloway de Groot Faber VosHolmes and LeeHorah DirectHosse & Partner AgenturHostHPS AdvertisingHTA DirectHunt AdkinsHunt Marketing GroupHuntsinger & JefferHyde & Partners
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