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Case Study
1.
Safe Sex Campaign - Is Embarassment Worth the Risk?
Rasika Fernandes, Account Planning Group - (Australia), Finalist, Creative Planning Awards, 2004
The task was to create an ad that would get teenage girls to start practicing safe sex. Research revealed that teens were twice as much worried about getting pregnant than catching AIDS. Pregnancy was ...

Summary | Full Text | More Like This
Award-winning case study
2.
The launch of choice in mobile communications
Ian Elliot, Mike Herriot, Stephen Kelly, Advertising Federation of Australia, Advertising Effectiveness Awards, 1992
The objective of this campaign was to establish and build a brand over a set period of time. Then with the personality and positioning of the brand clearly understood by the market, introduce a produ ...

Summary | Full Text | More Like This


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