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Case Study
1.
Police Service of Northern Ireland - Knife crime: how advertising can impact on the marginalised of society
Linda Hodgson, David Marshall, Michael Keenan and Tara West, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2007
This paper discusses the Police Service of Northern Ireland campaign against knife crime. The objectives were to raise awareness and change attitudes through education, a knife amnesty and advertising ...

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