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Award-winning case study
1.
Door Hanger
Federation of European Direct Marketing, Best of Europe, 1999
Fort James' objective of targeting 200,000 households in three Swedish cities with a view to increasing the sales of Lotus kitchen and toilet rolls was successful with market share increasing and now ...

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Award-winning case study
2.
I Can Handle the Truth…
Federation of European Direct Marketing, Best of Europe, 1998
BRUHN, distributors of Canon office machinery, approached the chief buyers from 435 Danish companies with the aim of improving sales. The success of their campaign can be gauged by noting that over 20 ...

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Case Study
3.
Doorhanger
Carsten Sandau and Finn Overgaard, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Generator for Fort James (Denmark). The objective of this campaign was to build brand awareness and trial of Fort James' Lotus brand toilet paper and household ...

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Case Study
4.
I Can Handle the Truth
Annemette Broch and Tomas Gorrissen, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA Silver ECHO winner was created by Generator for Bruhn, a distributor of Canon office machinery in Denmark. In the upper segment of the business-to-business market, Bruhn encountered 435 ...

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Case Study
5.
'Come as You Are' - Loyalty Programme
Per Goransson and Finn Overgaard, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Generator for Postbanken, a new joint venture between the Swedish national post office and a bank called Nordbanken. The objective of this campaign was to diffe ...

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Case Study
6.
Staff Dialog
Per Goransson and Finn Overgaard, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Generator for Postbanken, a new joint venture between the Swedish national post office and a bank called Nordbanken. The post offices of Sweden are used as sale ...

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Case Study
7.
Staff Dialogue/Motivation Program
Finn Overgaard, Direct Marketing Association - US, ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Generator for Postbanken, a brand new bank in Sweden. The bank is a co-operative venture between the Swedish national post office and a bank called Nordbanken. ...

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Award-winning case study
8.
I Can Handle the Truth - Not the Uncertainty
Anne Mette Broch and Tomas Gorrissen, Direct Marketing Association - US, ECHO Awards, 1997
This DMA Bronze ECHO award winner was created by Generator for Bruhn A/S. Bruhn is a Denmark-based distributor of Canon office machinery. At the time of this campaign, Bruhn controlled 30% of the uppe ...

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