Subject Index
 

1999-2000 mixed media campaign in the US for I-wireless, a cell phone brand from Cincinnati Bell Enterprise Co. Directed at youth market in Cincinnati, the campaign would generate (if projected nation ...

Newspaper advertising, 1994, for Oxfam, to raise the profile of the charity, overcome donor fatigue, and focus attention on the need for aid in the Rwandan crisis. Huge donations resulted, a 7962.5% ...