Subject Index
 

This Agency Profile provides key details and analysis of Gold Greenlees Trott / GGT, including its latest activities, market position, financial performance, Brands, structure and history, together wi ...

1995 campaign for Blockbuster Video, the leading video rental store. By end 1994, the video rental market was considered `terminally ill', because of increased competition for TV and poor marketing an ...

This highly effective press campaign for training managed to get inside the heads of young people in a really innovative way. It was planning which provided the insight about the target's lack of conf ...

This paper sets out to demonstrate how planning helped steer a product used primarily for weight loss away from the clichés and pitfalls associated with promoting a product on a diet platform. It also ...

During 1993, it became clear that the Post Office needed to build more of a 'competitive edge' to its advertising in order to defend its business within the competitive arena of high street retailers. ...

The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized ...

Cellnet introduced its 'Callback' service on its mobile phones in 1991. The aim of the campaign by GGT Advertising was to launch the new service to the public and to encourage customers to subscribe t ...