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Case Study
1.
Scottish Enterprise - A Grand Says You Can
Marina Maciver and Ben Leonard, Institute of Practitioners in Advertising, Scottish IPA Effectiveness Awards, 2005
Business Gateway was established by Scottish Enterprise to help those wanting to grow their company or to set up on their own. In association with the Scottish Executive, they developed a grant target ...

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Read: 15 times
Award-winning case study
2.
Overgate - The drive of your life
Helen Crosthwaite, Institute of Practitioners in Advertising, Bronze, Scottish IPA Effectiveness Awards, 2005
A very neat case, with an intelligently applied small budget generating an immediate (short-term) response in increased mall traffic. By making a real event out of a promotion, family’s advertising br ...

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Read: 41 times
Award-winning case study
3.
Small Business Gateway - Dreams do come true
Jill Taylor and Simon Kitchman, Institute of Practitioners in Advertising, Silver, Scottish IPA Effectiveness Awards, 2003
Almost one in four people in Scotland, according to research cited in this paper, dream of starting their own business. Small Business Gateway was set up by Scottish Enterprise in 2000 to help make th ...

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Read: 19 times
Award-winning case study
4.
Scottish Leader - There's only one Scottish Leader
Ralph Ainsworth, Ian Wright and Simon Kitchman, Institute of Practitioners in Advertising, Gold, Scottish IPA Effectiveness Awards, 2003
Consumption of blended Scotch whisky in the UK is in long-term decline, with distribution dominated by multiple grocers who view Scotch as a key weapon in their price wars. Over-production in the past ...

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Read: 33 times


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