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Award-winning case study
1.
5 Gum/ William Wrigley Jr. Co. - 5: Stimulate Your Senses
New York American Marketing Association, Silver, Snacks/Desserts/Confections, Effie Awards 2009
The challenge was to break out of the functional constraints of the Gum category to build a brand recognized as a meaningful part of the lives of teens and regain their lost consumption. This integrat ...

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