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Case Study
1.
5-4-1 Revolutionary Fun in Williamsburg, Virginia
Candace Frederiksen, Direct marketing Association (US), ECHO Awards, 1997, (full text not available on WARC.com)
This 1997 DMA ECHO entry was created by Frederiksen Television for the State of Virginia. The objective of the campaign was to generate package sales and build awareness of Williamsburg, VA as a premi ...

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