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Case Study
1.
Visa 'Read Me a Story' 1997
Frank Pender and Tina Czech, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Frankel Direct for Visa USA. Facing an extremely competitive marketplace, one of Visa's primary challenges is to partner with merchants who are willing to displ ...

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Case Study
2.
1997 Ryder Cup 'Bring It Home'
Pat Stark and Jon Ford, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Frankel Direct for Oldsmobile. In 1995, Oldsmobile's mailing for the biennial Ryder Cup Matches golf tournament produced a 4.3 percent response rate. Oldsmobile ...

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