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Case Study
1.
Nicklaus Bear Bucks Incentive Program
Andrew W. York and David F. Zoerb, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Frank Mayer and Associates for Nicklaus Golf Equipment. The objective of this campaign was to generate retail sales of golf clubs and accessories. Because Nickl ...

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Case Study
2.
Farm Rich Super Stars Trade Promotion
David F. Zoerb and Keith Wilkey, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Frank Mayer & Associates for Sea-Pak Corporation, Farm Rich division. Farm Rich sells three products in the hot cheese snack category.

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