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Award-winning case study
1.
Subway - On a roll: how the regional trial of a repositioned and re-branded existing product for UK sandwich chain Subway led to a fully integrated global communications success story
Gillian McGhee, Debbie Kiely, Nikki Gilmour and Merry Baskin, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2007
This paper describes how an existing promotional offer was transformed into a successful brand-building promotion with a fully integrated marketing campaign. In the first regional test an investment ...

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