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Case Study
1.
Best Western Hotels GB - Finola Fogg's Magical Mystery Tour (UK)
Promotional Marketing Council, Silver (Dealer/Salesforce/Internal Motivation), IMC European Awards 2008
Best Western Hotels GB aimed to: increase booking revenue by a minimum of 5% during the promotional period; maximize the limited budget via creating a talking point with the creation of a character; c

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E. Morris Communications, Inc.

Eagle Direct

Earle Palmer Brown

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East Canadian Outw'd Bound Sch

Edelman Public Relations

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Eisner & Associates

Element 79 Partners

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Evans Group Direct

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Event Marketing Solutions

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Fairway Outdoor Advertising

Fallon

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