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Case Study
1.
Programa Pratico de Marketing Rayovac
Miguel Ferrari Stella and Geraldo Aurieni Filho, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Ferrari Stella Comunicacao Integrada for Microlite in Brazil. Microlite offered a publication, Supermercado Moderno, specifically addressed at supermarkets. The ...

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