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1.
Agency Profile: Fallon Worldwide (US)
Agency Profile in association with Adbrands, October 2008
This Agency Profile provides key details and analysis of Fallon Worldwide, including its latest activities, market position, financial performance, Brands, structure and history, together with onward ...
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14 times
2.
VF Corporation: Find Your One True Fit campaign
Rayna Bailey, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1743-1751
In 2003, Lee Jeans, a division of VF Corporation, was a 114-year-old company whose brand of women's jeans, Lady Lee Riders, had been a staple of closets for more than 50 years. But Lee was lo ...
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31 times
3.
United Airlines Corp.: It's Time To Fly campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1695-1704
The September 11, 2001, terrorist attacks crippled the airline industry in general and UAL Corporation's United Airlines in particular, forcing the company to file for bankruptcy in 2002. Thoug ...
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60 times
4.
United Airlines Corp.: Ted Launch campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1695-1704
In 2002 UAL Corp.'s United Airlines was forced into bankruptcy by years of dwindling profits compounded by the terrorist attacks of September 11, 2001, which left the airline industry in disa ...
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54 times
5.
Sony Corporation: Sony Bravia campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1523-1529
During the second half of the twentieth century the Tokyo-based Sony Corporation developed a reputation as a global leader in consumer electronics, thanks to its numerous iconic products, such as th ...
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256 times
6.
Nordstrom, Inc.: Reinvent Yourself campaign
Rayna Bailey, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1181-1187
In 2000 Nordstrom was an aging retailer with an identity crisis. Its core customers—baby boomers—continued to rely on the chain's classic merchandise and top-of-the-line custome ...
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72 times
7.
Electronic Data Systems: Cat Herders campaign
Frank Caso, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.501-504
Although Electronic Data Systems (EDS), the Plano, Texas-based company founded by H. Ross Perot in 1962, was the acknowledged inventor of the information technology (IT) services industry, by the end ...
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19 times
8.
Citigroup Inc.: Live Richly campaign
Bridget Kerr, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.329-332
In 2000, US-based financial services company Citibank hired Fallon Worldwide advertising to help reach its one billion customers by 2010 target. With a $100m budget (approximately £51million at 2008 r ...
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113 times
9.
Citibank: Identity Theft Solutions campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.325-328
Between 2000-2002, identity-theft related complaints rose by 73% in the USA. This period represented a time of financial angst for Americans. Following their umbrella “Live Richly” campaign, Citibank, ...
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38 times
10.
Bayerische Motoren Werke AG: The Hire campaign
Kevin Teague, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.169-179
In 2000 Bayerische Motoren Werke AG (BMW) posted total sales of $33 billion, a slight decrease from its 1999 earnings of $34 billion. Afraid of further backsliding, the Bavarian automaker decided to ...
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55 times
11.
Amazon.com, Inc.: Amazon Theater campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.59-62
Amazon.com, Inc., entered the retail marketplace as a pioneering online bookseller in 1995, and though it had been steadily diversifying its product offerings all along, by 2004 most consumers still t ...
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87 times
12.
Virgin Mobile: Chrismahanukwanzakah
New York American Marketing Association, Bronze, EFFIE Awards, 2006
It's okay if you're a Muslim, a Christian or a Jew. It's okay if you're agnostic, and don't know what to do. Join the all-inclusive celebration, with no contractual obligation. Happy Chrismahanukwanza ...
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74 times
13.
Holiday Inn Express: Showerhead
New York American Marketing Association, Gold, EFFIE Awards, 2006
People who stay at hotels like Holiday Inn Express don't care about chocolate mints on their pillow. But they do care about well executed fundamentals - a clean room, good breakfast, and a decent show ...
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40 times
14.
Ted - Ted Launch
New York American Marketing Association, EFFIE Awards, 2005
In the fall of 2004, United set out to launch a new low-cost carrier-a move that was critical to staving off the competitive upstarts and helping the company emerge from Chapter 11. In just six short ...
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31 times
15.
Lee Jeans - Find Your One True Fit
New York American Marketing Association, EFFIE Awards, 2005
For decades Lee enjoyed the position of category leader in women's denim. That changed in the mid-90's when several niche brands entered the women's market and collectively started a denim revolution. ...
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47 times
16.
Starbucks Bottled Frappuccino - Work Can Wait
New York American Marketing Association, EFFIE Awards, 2005
Through Starbucks Bottled Frappuccino, the partnership between Starbucks and Pepsi had achieved 85% of sector sales in ready to drink coffee, but sought to increase uptake of the product. In 2004 a ca ...
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102 times
17.
Starbucks DoubleShot - Bring on the Day
New York American Marketing Association, EFFIE Awards, 2005
The objectives of this campaign were to create brand fame, to increase awareness, to drive trial and to hit out sales target of 10% growth. The agency sought to achieve these goals by creating 'Liquid ...
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100 times
18.
United - It's Time to Fly
New York American Marketing Association, EFFIE Awards, 2005
United overcame the fiercely competitive dynamics of the airline market (and the competitive handicap of Chapter 11) to turn its business around. United identified the target key to its profitability ...
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32 times
19.
Ted - Ted Launch - Denver
New York American Marketing Association, EFFIE Awards, 2005
In the fall of 2004, United set out to launch a new low-cost carrier--a move that was critical to both staving off the competitive upstarts and helping the company emerge from Chapter 11. In just six ...
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15 times
20.
Dyson Vacuum - Doesn't Lose Suction
New York American Marketing Association, EFFIE Awards, 2005
In 2002, Dyson was an unknown, foreign entry into the vacuum category. Coming from the UK, it found in the U.S. a low-involvement, highly saturated category whose margins were sliding under retailer p ...
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30 times
21.
Lee Dungarees: Coincidences
New York American Marketing Association, Silver Award, EFFIE Awards, 2004
This study explains that due to the events on September 11th the majority of advertising for the autumn of 2001 had to be withdrawn due to its content (it featured the brand’s icon character surviving ...
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7 times
22.
Flowers and Plants Association - How not saying it with flowers grew a generic market on a limited spend
Nicole Rocheleau and Nicola Crumpton, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2002
2000-1 small budget campaign for the Flowers and Plants Association. Shows the importance of tracking to detect if a message is not working as intended. Market analysis showed opportunity to increase ...
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10 times
23.
EDS: Cat Herders
New York American Marketing Association, EFFIE Awards, 2001
Using the metaphor 'herding cats' which had come to describe hopelessly impossible technology feats, EDS restaged and reintroduced itself to the world during Super Bowl XXXIV. 'Cat Herders' brilliant ...
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20 times
24.
Lee Dungarees: The Buddy Lee Challenge
New York American Marketing Association, EFFIE Awards, 2001
Faced with the realisation that growing share in the category would eventually mean nothing if the main distribution channel continued to suffer, Lee Dungarees turned to an innovative, fully integrate ...
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8 times
25.
Holiday Inn Express: Stay Smart
New York American Marketing Association, EFFIE Awards, 2001
By the time Holiday Inn Express joined the party, the hotel category's limited service segment had literally exploded in popularity; and consumers had a full dance card with well-established competito ...
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20 times
26.
Drugstore.com: A Very Healthy Way to Shop
New York American Marketing Association, EFFIE Awards, 2001
Drugstore.com was battling world-class brands and VC-backed upstarts for leadership in the online drugstore category. Barely up and running, we held no real competitive advantages, were expected to b ...
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7 times
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