Subject Index
 

This Agency Profile provides key details and analysis of Fallon Worldwide, including its latest activities, market position, financial performance, Brands, structure and history, together with onward ...

In 2003, Lee Jeans, a division of VF Corporation, was a 114-year-old company whose brand of women's jeans, Lady Lee Riders, had been a staple of closets for more than 50 years. But Lee was lo ...

The September 11, 2001, terrorist attacks crippled the airline industry in general and UAL Corporation's United Airlines in particular, forcing the company to file for bankruptcy in 2002. Thoug ...

In 2002 UAL Corp.'s United Airlines was forced into bankruptcy by years of dwindling profits compounded by the terrorist attacks of September 11, 2001, which left the airline industry in disa ...

During the second half of the twentieth century the Tokyo-based Sony Corporation developed a reputation as a global leader in consumer electronics, thanks to its numerous iconic products, such as th ...

In 2000 Nordstrom was an aging retailer with an identity crisis. Its core customers—baby boomers—continued to rely on the chain's classic merchandise and top-of-the-line custome ...

Although Electronic Data Systems (EDS), the Plano, Texas-based company founded by H. Ross Perot in 1962, was the acknowledged inventor of the information technology (IT) services industry, by the end ...

In 2000, US-based financial services company Citibank hired Fallon Worldwide advertising to help reach its one billion customers by 2010 target. With a $100m budget (approximately £51million at 2008 r ...

Between 2000-2002, identity-theft related complaints rose by 73% in the USA. This period represented a time of financial angst for Americans. Following their umbrella “Live Richly” campaign, Citibank, ...

In 2000 Bayerische Motoren Werke AG (BMW) posted total sales of $33 billion, a slight decrease from its 1999 earnings of $34 billion. Afraid of further backsliding, the Bavarian automaker decided to ...

Amazon.com, Inc., entered the retail marketplace as a pioneering online bookseller in 1995, and though it had been steadily diversifying its product offerings all along, by 2004 most consumers still t ...

It's okay if you're a Muslim, a Christian or a Jew. It's okay if you're agnostic, and don't know what to do. Join the all-inclusive celebration, with no contractual obligation. Happy Chrismahanukwanza ...

People who stay at hotels like Holiday Inn Express don't care about chocolate mints on their pillow. But they do care about well executed fundamentals - a clean room, good breakfast, and a decent show ...

In the fall of 2004, United set out to launch a new low-cost carrier-a move that was critical to staving off the competitive upstarts and helping the company emerge from Chapter 11. In just six short ...

For decades Lee enjoyed the position of category leader in women's denim. That changed in the mid-90's when several niche brands entered the women's market and collectively started a denim revolution. ...

Through Starbucks Bottled Frappuccino, the partnership between Starbucks and Pepsi had achieved 85% of sector sales in ready to drink coffee, but sought to increase uptake of the product. In 2004 a ca ...

The objectives of this campaign were to create brand fame, to increase awareness, to drive trial and to hit out sales target of 10% growth. The agency sought to achieve these goals by creating 'Liquid ...

United overcame the fiercely competitive dynamics of the airline market (and the competitive handicap of Chapter 11) to turn its business around. United identified the target key to its profitability ...

In the fall of 2004, United set out to launch a new low-cost carrier--a move that was critical to both staving off the competitive upstarts and helping the company emerge from Chapter 11. In just six ...

In 2002, Dyson was an unknown, foreign entry into the vacuum category. Coming from the UK, it found in the U.S. a low-involvement, highly saturated category whose margins were sliding under retailer p ...

This study explains that due to the events on September 11th the majority of advertising for the autumn of 2001 had to be withdrawn due to its content (it featured the brand’s icon character surviving ...

2000-1 small budget campaign for the Flowers and Plants Association. Shows the importance of tracking to detect if a message is not working as intended. Market analysis showed opportunity to increase ...

Using the metaphor 'herding cats' which had come to describe hopelessly impossible technology feats, EDS restaged and reintroduced itself to the world during Super Bowl XXXIV. 'Cat Herders' brilliant ...

Faced with the realisation that growing share in the category would eventually mean nothing if the main distribution channel continued to suffer, Lee Dungarees turned to an innovative, fully integrate ...

By the time Holiday Inn Express joined the party, the hotel category's limited service segment had literally exploded in popularity; and consumers had a full dance card with well-established competito ...

Drugstore.com was battling world-class brands and VC-backed upstarts for leadership in the online drugstore category. Barely up and running, we held no real competitive advantages, were expected to b ...