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Award-winning case study
1.
Sony - the great campaign that only got bigger and better
Ali Linz and Iris Sampson, Advertising Federation of Australia, Advertising Effectiveness Awards, 2000, pp.1-16
Campaign, 1996-2000, to revitalise the Sony brand in AV/IT products and reposition it in anticipation of IT expansion. Sony by 1995 had lost prominence and image to main rival Panasonic. Case shows ho ...

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