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Award-winning case study
1.
Olympus Mju Mini - New Eyes V
EURO-Effies, Bronze winner, 2005
The success of the campaign 'New Eyes V' was based on introducing the high-end camera brand Olympus to young and fashionable buyers. Olympus entered the mass market without leaving its classical premi ...

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Read: 25 times
Award-winning case study
2.
Nivea - "Blue Jeans"
EURO-Effies, Silver winner, 2005
The choice of communication played a vital part in the success of the 'Blue Jeans' campaign for NIVEA Bath Care. It made the product believable in the eyes of consumers, who are often doubtful of the ...

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Read: 50 times


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