Warc index
 

Previous pageNext pagePage 1 of 1
Main Index Categories
> Marketing Intelligence (17700)
> Agencies (5627)
> E - F (335)
> FCB Wilkens (2)
-----------------------------------------
all[2]papers[0]cases[2]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search

Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF


Award-winning case study
1.
Olympus Mju Mini - New Eyes V
European Association of Communications Agencies, Bronze winner, 2005
The success of the campaign 'New Eyes V' was based on introducing the high-end camera brand Olympus to young and fashionable buyers. Olympus entered the mass market without leaving its classical premi ...

Summary | Full Text | More Like This
Award-winning case study
2.
Nivea - "Blue Jeans"
European Association of Communications Agencies, Silver winner, 2005
The choice of communication played a vital part in the success of the 'Blue Jeans' campaign for NIVEA Bath Care. It made the product believable in the eyes of consumers, who are often doubtful of the ...

Summary | Full Text | More Like This


1          Page:Previous































































































































 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2010 Copyright and Database Rights owned by Warc

  |    |  
Subjects