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Case Study
1.
Aeroplan Elite 1997
Joanne Ward and David Klein, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by FCB Direct Montreal for Air Canada. The Aeroplan Elite program represents a critical element in Air Canada's arsenal of loyalty retention tools. As such, commun ...

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Case Study
2.
Aeroplan Unitel Fall 1995 Campaign
Yves Blain, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by FCB Direct Montreal for Air Canada and Unitel. The Aeroplan Unitel program is a partnership between Canada's largest airline, Air Canada, and the second largest ...

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Case Study
3.
Winter 95 Collection
Kim Dunn and Diane Reardon, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA Silver ECHO award winning campaign was created by FCB Direct Montreal for Royal Canadian Mint. Traditionally, the Mint offers collector coins to its customers by catalog several times pe ...

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