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DuPont 'Pool Cue' Lead Generation Program
Wayne Hazelton and Michael J. McGovern, Direct Marketing Association - US, ECHO Awards, 1998

This 1998 DMA ECHO entry was created by FCB Direct Canada for DuPont Canada. The objective of this direct mail campaign was to generate leads for DuPont ChromaPremier, a high quality paint system used ...

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DuPont Stainmaster Ad Campaign
Karen Deel and Michael McGovern, Direct Marketing Association - US, ECHO Awards, 1998

This 1998 DMA Silver ECHO winner was created by FCB Direct Canada for DuPont Canada. The objective of this print campaign was to recapture market share in Canada by positioning DuPont Stainmaster Carp ...

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IBM 21st Century Campaign
Marilyn E. Myers and Michael McGovern, Direct Marketing Association - US, ECHO Awards, 1998

This 1998 DMA ECHO entry was created by Foote, Cone & Belding Direct Canada for IBM Canada. The objective of this direct mail campaign was to generate leads for IBM's VisualAge 2000 Tool Set, an integ ...

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IBM VisualAge for Java Launch Campaign
Marilyn E. Myers and Michael McGovern, Direct Marketing Association - US, ECHO Awards, 1998

This 1998 DMA ECHO entry was created by Foote, Cone & Belding Direct Canada for IBM Canada. The objective of this multimedia campaign was to generate leads for IBM's new application development softwa ...

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IBM Fall 1997 'Cross Brands' Mailing
Danny Slupeiks and Michael McGovern, Direct Marketing Association - US, ECHO Awards, 1998

This 1998 DMA ECHO entry was created by Foote, Cone & Belding Direct Canada for IBM Canada. In response to fierce competition from Dell and Compaq, IBM decided to switch from a product-focused strateg ...

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