Subject Index
 

This 1998 DMA Silver ECHO winner was created by FCB Direct for the United States Postal Service. The objective of this direct mail campaign was to acquire customers for Package Consolidation, a servic ...

This 1998 DMA ECHO entry was created by FCB Direct for the United States Postal Service. The objective of this direct mail campaign was to build awareness and interest in Global Priority Mail among sm ...

This 1998 DMA ECHO entry was created by FCB Direct for the United States Postal Service. The objective of this direct mail campaign was to generate leads and acquire customers for USPS expedited servi ...

This 1998 DMA ECHO entry was created by FCB Direct for the United States Postal Service. The objective of this direct mail campaign was to acquire customers for the USPS' Priority Mail service. The ca ...

This 1998 DMA Silver ECHO winner was created by FCB Direct for AT&T. College students have grown up with the 'phone wars' and tend to portray a cynical attitude when it comes to being bombarded with t ...

This 1998 DMA Gold ECHO winner was created by FCB Direct for AT&T. 1997 was a difficult year for AT&T Calling Card business. While the category shrunk by 5 %, AT&T's business was down a full 20 %, hal ...

This 1998 DMA ECHO entry was created by FCB Direct for AT&T. 1997 was a difficult year for AT&T Calling Card business. While the category shrunk by five percent, AT&T's business was down a full 20 per ...

This 1998 DMA ECHO entry was created by FCB Direct for the United States Postal Service. The objective of this campaign was to rekindle the hobby of stamp collecting among today's kids by making the h ...

This 1998 DMA ECHO entry was created by FCB Direct for Religion in American Life, a non-profit organization that encourages people to become more religious for their own sake and for the sake of their ...

This 1998 DMA ECHO entry was created by FCB Direct for Kraft Foods, Inc. For the past 20 years, Kraft's Gevalia Kaffe has established its niche as a mail order specialty product. While Gevalia's growt ...

This 1998 DMA ECHO entry was created by FCB Direct for Perpetual Funds Management (Australia). The objective of this direct mail campaign was to increase investment in Perpetual Funds Management's inv ...

This 1998 DMA ECHO entry was created by FCB Direct for the United States Postal Service (USPS). The objective of this multi-media campaign was to engage kids, aged 8 to 12, in a fun, yet educational p ...

This 1998 DMA ECHO entry was created by FCB Direct for Jaguar Australia. A small network of approved dealers is used by Jaguar to sell its cars in Australia. The objective of this direct mail campaign ...

This 1998 DMA ECHO entry was created by FCB Direct for the Chess Team, a group of marketing and competitive strategists who help business leaders see the marketplace through the eyes of their competit ...

This 1997 DMA ECHO entry was created by FCB Direct for Merck & Company. The objective of this direct mail campaign was to convince physicians to more aggressively treat their patients with elevated ch ...

This DMA ECHO entry was created by FCB Direct for United States Postal Service (USPS). The USPS had a history of creating delivery services and then losing them to private competitors. This situation ...

This DMA ECHO entry was created by FCB Direct for AT&T. As the leading long distance service provider, AT&T has faced fierce competition for over a decade. Heavy use of direct mail and outbound telema ...

This DMA ECHO entry was created by FCB Direct for AT&T. A direct mail campaign was developed in order to promote Digital Satellite TV as an alternative to cable. At the time of the campaign, there wer ...

This DMA ECHO entry was created by Foote, Cone & Belding Direct for MarketPlace Information Systems. A multi-media campaign was launched to promote a CD-ROM product called D&B Marketplace, which gave ...

This DMA Bronze ECHO award winner was created by FCB Direct for AT&T. AT&T, the leading long distance provider, has faced aggressive competition for over a decade. The marketplace is confused because ...

This DMA Bronze ECHO award winner was created by FCB Direct for the United States Postal Service (USPS). Stamp collecting is a fading hobby in the US, declining from two million collectors in the 1950 ...

This DMA ECHO entry was created by FCB Direct for the John Caples International Awards. An integrated and interactive advertising campaign is absolutely essential to the John Caples International Awar ...

This DMA ECHO entry was created by FCB Direct for MarketPlace Information Corporation. MarketPlace delivers a comprehensive software package that covers everything from targeting strategy to direct ma ...

This 1996 DMA ECHO entry was created by FCB Direct for AT&T. Direct response television was used to generate leads for AT&T Wireless Service. The explosion of competition in the cellular marketplace h ...

This 1996 DMA ECHO entry was created by FCB Direct for AT&T. Direct response television was used to promote AT&T long distance phone service, specifically AT&T True Reach Savings, which provides 25% o ...

This 1996 DMA ECHO entry was created by FCB Direct for AT&T. Direct response television was used to promote AT&T long distance phone service, specifically AT&T True Reach Savings, which provides 25% o ...

This 1996 DMA ECHO entry was created by FCB Direct for AT&T. Direct response television was used to promote AT&T long distance phone service, specifically AT&T True Reach Savings, which provides 25% o ...

This 1996 DMA Silver ECHO award winning campaign was created by FCB Direct for AT&T. Direct response television was used to promote AT&T's long distance service to consumers who had left AT&T in searc ...

This 1996 DMA Bronze ECHO award winning campaign was created by FCB Direct for Emerson Marketing. An interactive Web site was created in order to attract entries to the John Caples International Award ...

This 1996 DMA Silver ECHO award winning campaign was created by FCB Direct for Citibank. Citibank's PC Banking software and proprietary network allows consumers to do virtually all of their banking by ...