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Award-winning case study
1.
Goodwill Toronto
Jane Murray, Fiona McLaughlin and Brad Arthur, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1997
Goodwill Industries is a non-profit-making organization which sells donated goods through its retail stores and generates 86% of its financial needs through its own enterprise. Goodwill first launched ...

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Read: 4 times
Award-winning case study
2.
Goodwill Industries of Toronto
D Fleming and B Arthur, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1995
Goodwill was founded in 1935 as the Society for Crippled Civilians: it is a non-profit organisation for work training for disabled people, funding itself through selling donated goods through its stor ...

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Read: 3 times


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