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Paper
1.
R.I.P. Retailer Dominance, 1970-2006
Joe Mandese, Admap, December 2006, Issue 478, pp.10
Joe Mandese, in his regular column from the US, looks behind the scenes of Wal-Mart's recent appointment of Draft FCB (a newly fused agency combining direct response and brand advertising expertise) a ...

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Award-winning case study
2.
Share Offer Endesa
FEDMA, Best of Europe, 1999
At the privatization launch of electric company Endesa, the aim was to persuade more than one million people to buy shares. As well as all Endesa employees, 2.3 million potential buyers were mailed. T ...

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