Subject Index
 

Previous pageNext pagePage 1 of 1
Main Index Categories
> Marketing Intelligence (16346)
> Agencies (5136)
> E - F (314)
> Everetts (1)
-----------------------------------------
all[1]papers[0]cases[1]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Award-winning case study
1.
Defence Proves the Best Form of Attack for Cuprinol
Laurence Hagen, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1984
1983 campaign for Cuprinol wood preserver. A previously `mature' market dominated by the brand, and attracting low level maintenance advertising only, was threatened in 1982 by two major new competito ...

Summary | Full Text | More Like This
Read: 2 times


1 Page:



















































































































WARC Publications  |  WARC Conferences  |  About Us  |  Links  |  Contact Us  |  Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

  |    |  
Subjects
SEARCHStart searching...
Start an Advanced Searchall subjectsfind a case studyDigitalProduct CategoriesMarketingConsumersAdvertisingBrandsMediaData