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Case Study
1.
PETsMART Bow Wow Direct Mail
Wendy Jackson and Dave Mills, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by EvansGroup Direct for PETsMART, the nation's largest pet supply superstore. The objectives of this direct mail campaign were to encourage trail of PETsMART's premium ...

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Case Study
2.
Atlanta 'Guy Sharpe Testimonial'
Sharon Rask and Wendy Jackson, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by EvansGroup Direct for United HealthCare. Medicare Complete is United HealthCare's service for seniors; it provides managed health care for a zero dollar premium. In ...

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