Subject Index
 

Air France has decided to announce its new ambitions, positioning itself as 'a company in perpetual movement' whose efforts and efficiency are entirely focused on the client.

In 1994, Peugeot relaunched the 106 with the slogan: 'It's the first time that men have been mad about their wife's car.' In 1996, following modifications to the 106, this changed to: 'The new Peugeot ...

In 1994 Evian launched a new campaign to re-establish itself as the water to top all waters using the concept that 'the water you drink is as important as the air that you breathe'. The result of the ...

In 1995, to arrest falling profits, Bonux was relaunched with a new formula, a new size packet (7.5kg) and up to date packaging. The strategy concentrated on the formula's better performance allied to ...