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Case Study
1.
Memorial Sloan-Kettering Cancer Center 'Fred's Team'
Brian Lally and Ginny Nocco, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Epsilon for the Memorial Sloan-Kettering Cancer Center. The objective of this print campaign was to encourage participants in the New York City marathon to run ...

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Case Study
2.
Memorial Sloan-Kettering Cancer Center 26.2 Miles of Hope
Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Epsilon for the Memorial Sloan-Kettering Cancer Center. The objective of this multi-media campaign was to encourage participants in the New York City marathon t ...

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Case Study
3.
American Cancer Society Greeting Card Acquisition
Beth Athanassiades and Ginny Nocco, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Epsilon for the American Cancer Society. The objective of this direct mail campaign was to raise funds for the American Cancer Society. A highly personalized gr ...

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Case Study
4.
Covenant House Christmas Appeal (Major Donors)
Denise Scelzo and Ginny Nocco, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Epsilon for Covenant House, a crisis shelter that provides food, clothing, medical support, a clean bed and love to more than 48,000 street kids every year. The ...

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Case Study
5.
Covenant House Christmas Appeal (Lapsed Major Donors)
Denise Scelzo and Ginny Nocco, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Epsilon for Covenant House, a crisis shelter that provides food, clothing, medical support, a clean bed and love to more than 48,000 street kids every year. The ...

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Case Study
6.
Covenant House Innkeeper Mailing
Denise Scelzo and Ginny Nocco, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Epsilon for Covenant House, a crisis shelter that provides food, clothing, medical support, a clean bed and love to more than 48,000 street kids every year. The ...

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Case Study
7.
Covenant House Greeting Card/Book Acquisition
Denise Scelzo and Ginny Nocco, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Epsilon for Covenant House, a crisis shelter that provides food, clothing, medical support, a clean bed and love to more than 48,000 street kids every year. The ...

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Case Study
8.
Covenant House Bed & Blanket Appeal
Denise Scelzo and Ginny Nocco, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA Silver ECHO winner was created by Epsilon for Covenant House, a crisis shelter that provides food, clothing, medical support, a clean bed and love to more than 48,000 street kids every y ...

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Case Study
9.
Covenant House Christmas Appeal
Denise Scelzo and Ginny Nocco, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Epsilon for Covenant House, a crisis shelter that provides food, clothing, medical support, a clean bed and love to more than 48,000 street kids every year. The ...

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Case Study
10.
Special Olympics Summer Games Campaign
Joan Wheatley and Ginny Nocco, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Epsilon for the Special Olympics. The objective of this direct mail campaign was to generate contributions to support programs of sports training and competitio ...

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Case Study
11.
Cousteau Legacy Fund
Sabina Thurman and Ginny Nocco, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Epsilon for The Cousteau Society. With the death of Jacques Cousteau in 1997, The Cousteau Society was left with no formal plan for his successor, nor a way for ...

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Case Study
12.
NEDMA - 'Shoestring Awards'
Chet Mattera and Ginny Nocco, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Epsilon for the New England Direct Marketing Association (NEDMA). The objective of this direct mail campaign was to generate entries to the Shoestring Awards, a ...

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Case Study
13.
The New York City Marathon to Benefit Memorial Sloan-Kettering
Brian Lally and Ginny Nocco, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Epsilon for Memorial Sloan-Kettering Cancer Center. The objective of this direct mail campaign was to beat 1995's fund raising total of $688,000 by 15 percent. ...

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Case Study
14.
Covenant House 'More' Appeal
Denise Scelzo and Ginny Nocco, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Epsilon for Covenant House, a charity that provides food, clothing, shelter, and crisis care for homeless and abandoned street kids. Covenant House recently dec ...

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Case Study
15.
Covenant House Bed & Blanket Appeal
Denise Scelzo and Ginny Nocco, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Epsilon for Covenant House, a charity that provides food, clothing, shelter, and crisis care for homeless and abandoned street kids. Cold weather in the winter ...

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Case Study
16.
Special Olympics 'PARTNERS'
Joan Wheatley and Ginny Nocco, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Epsilon for Special Olympics International. The objective of this direct mail campaign was to generate over $2 million in donations to help support the Special ...

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Case Study
17.
Covenant House Christmas Appeal
Denise Scelzo and Ginny Nocco, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Epsilon for Covenant House, a charity that provides food, clothing, shelter, and crisis care for homeless and abandoned street kids. The objective of this direc ...

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Case Study
18.
Covenant House Greeting Card to Donors
Denise Scelzo and Ginny Nocco, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Epsilon for Covenant House, a charity that provides food, clothing, shelter, and crisis care for homeless and abandoned street kids. Covenant House urgently dep ...

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Case Study
19.
Anniversary Mailing
Liza Tallon, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Epsilon for Volvo. In order to build brand loyalty, increase customer retention, and create a vehicle for obtaining database updates, a program was developed for com ...

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Case Study
20.
1996 Balance Transfer Mailing
Christine Martin and Sue Hartin, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Epsilon for People's Bank. During the summer of 1996, People's Bank decided that it needed to stimulate customer credit card activity through a balance transfer prog ...

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Case Study
21.
The New York City Marathon to Benefit Memorial Sloan-Kettering
Brian Lally and Ginny Nocco, Direct marketing Association (US), ECHO Awards, 1997
This DMA Bronze ECHO award winner was created by Epsilon for Memorial Sloan-Kettering Cancer Center. Since 1991, Sloane-Kettering has used the New York City Marathon as a special event fund-raising ve ...

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Case Study
22.
Covenant House Bed & Blanket Appeal
Ginny Nocco and Denise Scelzo, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO Leader award winning campaign was created by Epsilon for Covenant House. Covenant House is a crisis shelter that provides food, clothing, medical support, a clean bed and love to mo ...

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Case Study
23.
Covenant House January Renewal (Greeting Card)
Ginny Nocco and Denise Scelzo, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Epsilon for Covenant House. Covenant House is a crisis shelter that provides food, clothing, medical support, a clean bed, and love to more than 43,000 'street' ...

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Case Study
24.
Covenant House Bed & Blanket Appeal
Ginny Nocco and Denise Scelzo, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO Leader award winning campaign was created by Epsilon for Covenant House. Covenant House is a crisis shelter that provides food, clothing, medical support, a clean bed and love to mo ...

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Case Study
25.
National Jewish Center Chanukah Card
Ginny Nocco and Amy McKenna, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Epsilon for the National Jewish Center for Immunology & Respiratory Medicine. The Center is a world leader in asthma research and treatment.

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Case Study
26.
National Multiple Sclerosis Greeting Card
Ginny Nocco and Mindy Gumb, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Epsilon for the National Multiple Sclerosis Society. Multiple sclerosis is the number one disabling disease of young adults.

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Case Study
27.
National Multiple Sclerosis Society Matching Gift Appeal
Ginny Nocco and Mindy Gumb, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Epsilon for the National Multiple Sclerosis Society. Multiple sclerosis is the number one disabling disease of young adults.

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Case Study
28.
Paralyzed Veterans of America Greeting Card
Ginny Nocco and Jim McLachlan, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Epsilon for Paralyzed Veterans of America (PVA). PVA provides help for America's veterans who have been paralyzed or disabled in a war. This help takes the form ...

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Case Study
29.
Covenant House Greeting Card Acquisition
Ginny Nocco and Denise Scelzo, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Epsilon for Covenant House. Covenant House is a crisis shelter that provides food, clothing, medical support, a clean bed and love to more than 43,000 'street' ...

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Case Study
30.
Covenant House Christmas Appeal
Ginny Nocco and Denise Scelzo, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Epsilon for Covenant House. Covenant House is a crisis shelter that provides food, clothing, medical support, a clean bed and love to more than 43,000 'street' ...

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