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Case Study
1.
Keystone Resort & Conference Center Campaign
Ernst Wolfinger and Jim Fox, Direct marketing Association (US), ECHO Awards, 1997, (full text not available on WARC.com)
This 1997 DMA ECHO entry was created by Eagle Direct for Keystone Resort & Conference Center. The objective of this direct mail effort was to generate highly qualified sales leads for Keystone's confe ...

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