Subject Index
 

Land Rover brought the brand alive to customers by involving them in their 'Adventures' programme, a series of off-road events exclusive to Land Rover owners. Many events sold out in three months.

This 1998 DMA ECHO entry was created by Craik Jones Watson Mitchell Voelkel for Parcelforce Worldwide. The objective of this direct mail campaign was to generate leads for Parcelforce's new 9 am deliv ...

This 1998 DMA ECHO entry was created by Craik Jones Watson Mitchell Voelkel for First Direct, the UK's first and only telephone bank. Because First Direct presented the UK market with a brand new conc ...

This 1997 DMA ECHO entry was created by Craik Jones Watson Mitchell Voelkel for ShareLink (United Kingdom). The objective of this direct mail campaign was to encourage ShareLink customers to open up a ...

This DMA ECHO entry was created by Craik Jones Watson Mitchell Voelkel for UK-based Land Rover. Since the classic Land Rover Defender, a four wheel drive utility vehicle, looks the same way as it did ...

This DMA Gold ECHO award winner was created by Craik Jones Watson Mitchell Voelkel for Land Rover, a UK-based carmaker. The Land Rover Discovery, a spacious, versatile 4×4 family vehicle, faced fierce ...

This 1996 DMA ECHO entry was created by Craik Jones Watson Mitchell Voelkel for Parcelforce, both located in the UK. Parcelforce's International Datapost offers guaranteed delivery to 200 countries wo ...

This 1996 DMA ECHO entry was created by Craik Jones Watson Mitchell Voelkel for British Telecom (BT). BT offers consumers a variety of added-value services for their phones under the umbrella name 'Se ...

This 1996 DMA ECHO entry was created by Craik Jones Watson Mitchell Voelkel for British Telecom (BT). BT offers consumers a variety of added-value services for their phones under the umbrella name 'Se ...

This 1996 DMA ECHO entry was created by Craik Jones Watson Mitchell Veolkel for Land Rover, both located in the UK. Direct mail was used to promote the Land Rover Discovery, a 4×4 family vehicle, to c ...

This 1996 DMA Gold ECHO award winning campaign was created by Craik Jones Watson Mitchell Voelkel for Land Rover, both located in the United Kingdom. Direct mail was used to promote the all new Range ...