Subject Index
 

This Agency Profile provides key details and analysis of Cossette Communications Group, including its latest activities, market position, financial performance, Brands, structure and history, together ...

Specialty cheeses have long prospered in Quebec, based on the strength of their French heritage. However, while some consumers knew that there were local products of superior quality available, only a ...

When Coricidin II (CII) was launched in January 2004, it faced serious hurdles in reentering the cough and cold medication market. The name itself was a double-edged sword, because though it had limit ...

This is the story about a bison named Morty and his friends. After becoming an advertising and business phenomenon in 1999 and 2000, they have sustained that success, helping MTS deliver significant b ...

2000-1 corporate image campaign for bank of Montreal in Quebec. Bank had been showing continuous decline in key performance indicators, poor brand image and lacklustre products. Need to expand custome ...

Claritin launched as an OTC in 1990, and by the mid 90s was the antihistamine market leader. In early 1995, Reactine took the OTC route. It was the #1 prescription drug, and it invested massively in ...

1993-4 campaign promoting three telephone services from Bell Canada in Quebec. Advertising had 4 objectives: relaunch the Call Answer service; increase penetration rate of Call Display; maintain penet ...

Opening a store is a major event for IKEA, the Swedish-owned homewares group. Doing so during a recession poses extra challenges. In July 1991, IKEA embarked on an integrated campaign to launch a flag ...

Energy-saving campaign, 1991. Objectives of the project were: to analyse household energy consumption patterns, to offer advice on energy saving. A questionnaire consisting of 65 questions was sent to ...

1990 launch of a new antihistamine product, Claritin, into a market dominated by two well-established brands, Seldane and Hismanal. Challenge was to create a point of difference with the advertising, ...