Subject Index
 

Despite a rich heritage, the Minnesotan August Schell Brewery was finding it tough to get distribution in local bars. The challenge was to establish a larger presence in a crowded market and stake the ...

New Holland, a 111-year-old haytools company, faced the challenge of reinventing itself as a tractor brand in a category of fierce competition. With a limited budget, the company utilized a brand intr ...

This non-profit making organisation seeks to motivate young Americans to vote. The creative approach was to appeal through imagery that defined what is at stake in terms of the 2000 election specific ...

The marketing challenge was to persuade 18 to 24 year olds to vote and the campaign objective was to bring these young people to the polls in Minneapolis. The agency recognised that the target market ...

This 1998 DMA Bronze ECHO winner was created by Colle & McVoy Marketing Communications for Pfizer Animal Health. The objective of this direct mail campaign was to encourage equine veterinarians to par ...

This 1998 DMA ECHO entry was created by Colle & McVoy Marketing Communications for Pfizer Animal Health. This direct mail fundraising effort targeted Chapter Advisors of Future Farmers of America (FFA ...

This DMA Silver ECHO award winner was created by Colle & McVoy Marketing Communications for VetSmart, a full-service, multi-location veterinary practice that leases space in PETsMART stores, a nationa ...