Subject Index
 

Invest Northern Ireland, the government economic development agency, launched its Accelerating Entrepreneurship Strategy in 2003 to addresses the relatively low level of entrepreneurship in Northern I ...

In 2004 The Scotsman implemented a long-term strategy to reverse a decline in sales, which was following a market trend. New sales could only come from readers who were not loyal to one particular pap ...

See Me is an integrated campaign, funded by the Scottish Executive, that challenges the stigma and discrimination shown to people with mental health problems. By using a mix of communication disciplin ...

A winner with a difference. Anderson Strathern used Citigate SMARTS to good effect in repositioning and re-presenting the firm through a cultural change programme. The agency went well beyond conventi ...

One in four Scots will experience mental illness. Many experience stigma and discrimination in education, employment, housing, health care and within the communities where they live. The ‘See me’ camp ...

With a very modest budget of less than £18,000, not to mention a highly sensitive subject matter, this project was a challenge in more ways than one. Given the tight budget, Age Concern Scotland and C ...

Recognising that the launch of their new portal, 'youngscot.org', was a key turning point for the organisation, Young Scot appointed Citigate SMARTS to create a launch campaign for them. With a budget ...

This is a study of the world's first 'smart' exhibition where everything is controlled by the visitors who are encouraged to create big ideas for themselves. A major marketing problem was its situatio ...

This is a study of a launch of a 'super gym' in a run-down locality in Edinburgh. In spite of obvious drawbacks the key marketing objectives were to deliver 1,000 members before the opening date at a ...

This study traces the progress of a relatively unknown brand to a major player in the single malt whiskey sector. The business, marketing and advertising objectives are described which, in short, were ...

1998-1999 campaign for Bowmore Islay Single Malt Whisky. Bowmore had succeeded in establishing the brand, and had to maintain / increase distribution in multiples (which account for 64% of malt volume ...