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Case Study
1.
Infiniti I30 Conquest Mail Program
Hernando Conwi and Mark Bilfield, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO was created by Chiat/Day Inc, Advertising for Infiniti Automobile. A direct mail program was developed in order to introduce the new Infiniti I30 to competitive model owners. The ca ...

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