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Award-winning case study
1.
Canadian Airlines 'Dawn of civilized air travel' campaign
L Schild, S Hancock, H Duthie, J Bertram, J Neary and D Milner, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1993
The early 1990s recession in air travel, particularly among business passengers, hit Canadian Airlines, which was already being outspent on advertising by Air Canada, its better-established rival and ...

Summary | Headline Findings | Full Text | More Like This
Read: 37 times
Award-winning case study
2.
Nissan 'Satisfaction Commitment' campaign
I Forsyth, S Hancock, M Cook, M Schedlich and D Turney, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1993
Nissan, the Japanese auto manufacturer, had slipped behind Toyota, Honda and Mazda. As the market hit recession in the early 1990s, it faced a double problem: declining sales volume and flat market sh ...

Summary | Headline Findings | Full Text | More Like This
Read: 43 times


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Subjects
Cadmus DirectCadmus Direct MarketingCallegari, Berville, GreyCampbell MithunCampbell-Ewald CommunicationsCano & Martinez DirectCapper Granger AgencyCARATCarlson Direct MarketingCarlson Marketing GroupCarlson Marketing Group UKCarmichael LynchCarmichael Lynch AdvertisingCarmichael Lynch SpongCartwright WilliamsCasanova Pendrill PublicidadCase Foley SackettCastoramaCatalyst DirectCayenne CommunicationsCCMR AdvertisingCDPCDP FinancialC-E CommunicationsCEPSACF2GSChange CommunicationsCharles Barker CBCCharles Barker LyonsCheetham BellCheetham Bell JWTCheil CommunicationschemistriChetwynd HaddonsChiat DayChiat Day Inc.Chiat/Day Inc. AdvertisingChiat/Day/Mojo Inc. AdvertisingChiat/Day/Mojo, BrisbaneChicago Creative PartnershipChime Communications plcChinnici DirectCIA ScotlandCitigate SmartsClarion DirectClarion Direct MarketingClarion Marketing and CommsClarity Coverdale FuryClaydon Heeley Jones MasonClear Marketing CommunicationClemenger BBDOClemenger DirectClemenger Direct SydneyClemmow Hornby IngeClienting Group SACliff Freeman & PartnersCline, Davis & MannCM PartnersCME Interactive and DirectCME Interactive DirectCMG Communications, LLCCoastCogent, Cogent ElliottCohn & Wells, NYCohn & WolfeCole & Weber UnitedCole & Weber/Red CellCole Henderson DrakeCole, Henderson, Dicks (Atlanta)Colenso 99Colenso BBDOColenso CommunicationsCollaborateColle & McVoyCollett Dickenson PearceColman & PartnersColman RSCGColumban AdvertisingCom GroupCommonHealthCommunications PlusCompagnieConangelo Synergy MarketingConill AdvertisingConnexus PrecisionContract AdvertisingCordiant CommunicationsCornexiCorvo Draft DirectCorvo Draft WorldwideCossette CommunicationCossette WestCourt Burkitt & CoCousinsCoyne Public RelationsCP CommuniationCPS DirectCraik Jones WatsonCraik Jones Watson MitchellCramer KrasseltCreative Business, TheCreative Direct Marketing GroupCreative Solutions InternationalCreswell, Munsell, Fultz & ZirbelCrispin Porter & BoguskyCruz/Kravetz: IdeasCustomer Development CorpCWFS McCannCWGD'ArcyD'Arcy CopenhagenD'Arcy Macmanus & MasiusD'Arcy Macmanus BentonD'Arcy Masius Benton & BowlesDavid Pilton AdvertisingDavidson PearceDawson & CompanyDCA AdvertisingDCC CommunicationsDCI MarketingDDBDDB & Co HintzyDDB BerlinDDB CanadaDDB ChicagoDDB DirectDDB LondonDDB MatrixDDB MelbourneDDB NeedhamDDB Needham, Sydney/DDB SydneyDDB Needham/Rapp & CollinsDDB New YorkDDB New ZealandDDB SeattleDe Vito/VerdiDeckerDelaney Fletcher BozellDelaney Fletcher DelaneyDelaney Lund Knox WarrenDentsuDentsu CanadaDentsu Wunderman Cato JohnsonDesignate Communications LLPDeutsch AdvertisingDevon Direct MarketingDFS DorlandDFSD BozellDialog Direct MarketingDialogue Direct MarketingDialogue MarketingDickinson DirectDiesel marketingDieste Harmel & PartnersDifferentDigital CommunicationDigitasDIMAC DirectDIMAC Direct / St LouisDiMark A Harte-Hanks CompanyDiMassimo Inc.DimensionDimension Marketing DirectoDirect CompanyDirect ImpactDirect Marketing AssociatesDirect Marketing ServicesDirect Marketing SolutionsDirect Results GroupDirectechDirection @ JWTDiscovery Channel CanadaDivision 4Divoky & AssociatesDMADMB&BDMB&B ClarionDMB&B/Clarion DirectDMB&B/Weekes Morris OsbornDMDA, Inc.DMS MenziesDMTGDMTG Inc.Dodd Smith DannDonerDoner DirectDoorley Buchanan, SydneyDorfer DialogDorfer Dialog WerbegeanturDorlandDorland AdvertisingDoug Agency Inc.Downes Murray InternationalDowntown ActiemarketingDowntown Partners DDBDoyle Dane & BernbachDP&ADraft Direct WorldwideDraft Direct Worldwide BrazilDraft Direct Worldwide, FranceDraft FCBDraft NZ LimitedDraft WorldwideDraft Worldwide BrazilDraftFCBDraftfcb Deutschland GMBHDRS Responsive AdvertisingDuckworth Finn Grubb WatersDue North Communications Inc.Duffy New YorkDuval GuilaumeDVC WorldwideDVN De Visscher & Van NevelDweck & CampbellDynamo Marketing Communications Multiply
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