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1.

How Telling the Story of the Train Increased the Appeal of the National Railway Museum
Paul Warwick, Institute of Practitioners in Advertising, IPA Area Effectiveness Awards, 1999

In the museum world, attendance is king. Targets are volume related, with secondary effects following. The NRM aimed to increase visitor levels, but faced several obstacles. The NRM has suffered from ...

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Read: 13 times

2.

How Slazenger Knocked Other cricket Bat Manufacturers for Six
Katrina Michel, Institute of Practitioners in Advertising, IPA Area Effectiveness Awards, 1999

In 1998 Slazenger who are well known in tennis and golf decided to attack the fragmented cricket market. They wanted to become brand leader, a position which would give them access to the best player ...

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Read: 7 times

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Subjects

Cadmus Direct Marketing

Callegari, Berville, Grey

Campbell Mithun

Campbell-Ewald Communications

Cano & Martinez Direct

Capper Granger Agency

Carlson Direct Marketing

Carlson Marketing Group

Carlson Marketing Group UK

Carmichael Lynch

Carmichael Lynch Advertising

Carmichael Lynch Spong

Cartwright Williams

Casanova Pendrill Publicidad

Case Foley Sackett

Catalyst Direct

Cayenne Communications

CCMR Advertising

C-E Communications

Change Communications

Charles Barker CBC

Charles Barker Lyons

Cheetham Bell JWT

Cheil Communications

Chetwynd Haddons

Chiat/Day Inc. Advertising

Chiat/Day/Mojo Inc. Advertising

Chiat/Day/Mojo, Brisbane

Chicago Creative Partnership

Chime Communications plc

Chinnici Direct

Citigate Smarts

Clarion Direct Marketing

Clarion Marketing and Comms

Clarity Coverdale Fury

Claydon Heeley Jones Mason

Clear Marketing Communication

Clemenger Direct

Clemenger Direct Sydney

Clemmow Hornby Inge

Clienting Group SA

Cliff Freeman & Partners

Cline, Davis & Mann

CME Interactive and Direct

CME Interactive Direct

CMG Communications, LLC

Cogent, Cogent Elliott

Cohn & Wells, NY

Cole & Weber/Red Cell

Cole Henderson Drake

Cole, Henderson, Dicks (Atlanta)

Colenso Communications

Collett Dickenson Pearce

Colman & Partners

Columban Advertising

Communications Plus

Conangelo Synergy Marketing

Conill Advertising

Connexus Precision

Contract Advertising

Cordiant Communications

Corvo Draft Direct

Corvo Draft Worldwide

Cossette Communication

Court Burkitt & Co

Coyne Public Relations

CP Communiation

Craik Jones Watson

Craik Jones Watson Mitchell

Cramer Krasselt

Creative Business, The

Creative Direct Marketing Group

Creative Solutions International

Creswell, Munsell, Fultz & Zirbel

Crispin Porter & Bogusky

Cruz/Kravetz: Ideas

Customer Development Corp

D'Arcy Copenhagen

D'Arcy Macmanus & Masius

D'Arcy Macmanus Benton

D'Arcy Masius Benton & Bowles

David Pilton Advertising

Davidson Pearce

Dawson & Company

DCA Advertising

DCC Communications

DDB & Co Hintzy

DDB Needham, Sydney/DDB Sydney

DDB Needham/Rapp & Collins

DDB New Zealand

Delaney Fletcher Bozell

Delaney Fletcher Delaney

Delaney Lund Knox Warren

Dentsu Wunderman Cato Johnson

Designate Communications LLP

Deutsch Advertising

Devon Direct Marketing

Dialog Direct Marketing

Dialogue Direct Marketing

Dialogue Marketing

Dickinson Direct

Diesel marketing

Dieste Harmel & Partners

Digital Communication

DIMAC Direct / St Louis

DiMark A Harte-Hanks Company

Dimension Marketing Directo

Direct Marketing Associates

Direct Marketing Services

Direct Marketing Solutions

Direct Results Group

Direction @ JWT

Discovery Channel Canada

Divoky & Associates

DMB&B/Clarion Direct

DMB&B/Weekes Morris Osborn

Dodd Smith Dann

Doorley Buchanan, Sydney

Dorfer Dialog Werbegeantur

Dorland Advertising

Doug Agency Inc.

Downes Murray International

Downtown Actiemarketing

Downtown Partners DDB

Doyle Dane & Bernbach

Draft Direct Worldwide

Draft Direct Worldwide Brazil

Draft Direct Worldwide, France

Draft NZ Limited

Draft Worldwide

Draft Worldwide Brazil

Draftfcb Deutschland GMBH

DRS Responsive Advertising

Duckworth Finn Grubb Waters

Due North Communications Inc.

DVN De Visscher & Van Nevel

Dweck & Campbell

Dynamo Marketing Communications Multiply