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Case Study
1.
'The Difference Between Yes and No Is Rape'
Anna Potter and Frank Brady, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Catalyst Direct for Rape Crisis Service, a crisis and counseling center for rape victims. The objective of this print campaign was to increase the awareness of date ...

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Case Study
2.
'Winner!'
Kris Assel and Frank Brady, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Catalyst Direct for Xerox Engineering Systems. The objective of this direct mail campaign was to increase sales of the Xerox 3030 Engineering Copier, priced at $10,0 ...

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Case Study
3.
'Golf' & 'Ski'
Cynthia D. Ericson and Frank Brady, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Catalyst Direct for CoreStates Bank of Delaware. The objective of this direct mail campaign was to acquire new CoreStates MasterCard cardmembers by offering them a v ...

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Case Study
4.
Preventative Attrition Invitation Direct Mail
Jan LoPresti and Dee Tanner, Direct Marketing Association - US, ECHO Awards, 1996
This DMA ECHO entry was created by Catalyst Direct for The Bank of New York (Delaware). Aggressive competition in the credit card industry and the continuing availability of lower interest rates have ...

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Case Study
5.
'Johnny Appleseed Golf Mailing'
Frank Brady, Direct Marketing Association - US, ECHO Awards, 1996
This DMA ECHO entry was created by Catalyst Direct for Household Credit Services (HCS). HCS needed to generate awareness that they are a provider of corporate cards (despite the fact that their compan ...

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Case Study
6.
Frontier ProData Service
David Warfel, Direct Marketing Association - US, ECHO Awards, 1996
This DMA ECHO entry was created by Catalyst Direct for Frontier Communications of Rochester. Frontier offers 'PROdata,' a portfolio of services that helps support and maintain Local Area Networks and ...

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Case Study
7.
Frontier Certainty
Mike Osborn and Brian Covney, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Catalyst Direct for Frontier Communications of Rochester. Frontier Certainty is a long distance calling product that provides customers with the best rate and d ...

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Case Study
8.
Great Rewards Incentive Program
David Warfel and Nancy Simunek, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Catalyst Direct for Eastman Kodak Company, Health Imaging Division. Kodak relies upon an extensive network of independent medical supply dealers to sell and dis ...

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Case Study
9.
'Hard Dots'
David Warfel and Dave Barone, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Catalyst Direct for Eastman Kodak Company, Printing and Professional Imaging. One of the newest entries to the imagesetting market is the red laser diode images ...

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Case Study
10.
Membership Renewal Direct Mail Program
Bob Bailey and Alice Calabrese, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Catalyst Direct for the Humane Society of Rochester and Monroe County (New York). Membership donations to the Humane Society support the Society's activities, a ...

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