Subject Index
 

This DMA ECHO entry was created by Catalyst Direct for Rape Crisis Service, a crisis and counseling center for rape victims. The objective of this print campaign was to increase the awareness of date ...

This DMA ECHO entry was created by Catalyst Direct for Xerox Engineering Systems. The objective of this direct mail campaign was to increase sales of the Xerox 3030 Engineering Copier, priced at $10,0 ...

This DMA ECHO entry was created by Catalyst Direct for CoreStates Bank of Delaware. The objective of this direct mail campaign was to acquire new CoreStates MasterCard cardmembers by offering them a v ...

This DMA ECHO entry was created by Catalyst Direct for The Bank of New York (Delaware). Aggressive competition in the credit card industry and the continuing availability of lower interest rates have ...

This DMA ECHO entry was created by Catalyst Direct for Household Credit Services (HCS). HCS needed to generate awareness that they are a provider of corporate cards (despite the fact that their compan ...

This DMA ECHO entry was created by Catalyst Direct for Frontier Communications of Rochester. Frontier offers 'PROdata,' a portfolio of services that helps support and maintain Local Area Networks and ...

This 1996 DMA ECHO entry was created by Catalyst Direct for Frontier Communications of Rochester. Frontier Certainty is a long distance calling product that provides customers with the best rate and d ...

This 1996 DMA ECHO entry was created by Catalyst Direct for Eastman Kodak Company, Health Imaging Division. Kodak relies upon an extensive network of independent medical supply dealers to sell and dis ...

This 1996 DMA ECHO entry was created by Catalyst Direct for Eastman Kodak Company, Printing and Professional Imaging. One of the newest entries to the imagesetting market is the red laser diode images ...

This 1996 DMA ECHO entry was created by Catalyst Direct for the Humane Society of Rochester and Monroe County (New York). Membership donations to the Humane Society support the Society's activities, a ...