Subject Index
 

Well known for its pricey sports cars, German automaker Porsche AG and its American subsidiary, Porsche Cars North America Inc., began to change directions following a sales slump in the early 1990s. ...

Minneapolis, Minnesota-based Polaris Industries Inc. continued "Ride the Best," a long-standing campaign, to promote its personal watercraft (PWC) in 1998. The campaign, handled by Car ...

Hoping to capitalize on the tail end of the mountain bike and bicycle motocross (BMX) craze of the late 1990s, Schwinn Cycling & Fitness purchased GT Bicycles for $170 million in 1998. The resu ...

In 1997 Schwinn Cycling & Fitness Inc. launched a print campaign designed to entice the masses of mountain bike enthusiasts while altering the company's image as an out-of-touch dinosaur ...

Based in Minnetonka, Minnesota, Normark Corporation was the exclusive U.S. distributor for Rapala, a Finnish-made fishing lure that was the leader in its market segment. Normark had long worked with C ...

The marketing challenge is described as reversing a three year sales decline and the campaign objectives as being to generate awareness, increase unit sales by 5% and eliminate decline in market share ...

This 1998 DMA Silver ECHO winner was created by Carmichael Lynch for Caribou Coffee Company. Established in 1992, Caribou Coffee is currently the nation's second largest non-franchised coffeehouse com ...

This 1998 DMA ECHO entry was created by Carmichael Lynch for Volvo Trucks of North America. In 1996, Volvo Trucks recorded its worst performance in the company's 16-year history.

This DMA ECHO entry was created by Carmichael Lynch for Mack Trucks. Traditionally, Mack has dominated the construction and refuse markets, earning the company a reputation as the 'most rugged and dur ...

This DMA ECHO entry was created by Carmichael Lynch for American Standard, an established manufacturer of bathroom/kitchen fixtures and fittings. Over the last 16 years, American Standard has suffered ...

This DMA ECHO entry was created by Carmichael Lynch for Coastal Boot Company. In 1995, Coastal launched 'Snap-on' work boots; touted as 'tools for your feet,' the boots are designed to meet the specif ...

This DMA ECHO entry was created by Carmichael Lynch for Harley Davidson Motor Company. The demand for H-D motorcycles far exceeds the supply. Due to this situation, H-D is focusing their efforts on pr ...

This 1996 DMA ECHO Leader award winning campaign was created by Carmichael Lynch for PrimeCare Health Plan. In August of 1995, PrimeCare Health Plan introduced the Medicare risk product, PrimeCare Gol ...

This 1996 DMA ECHO entry was created by Carmichael Lynch for Mack Trucks. Traditionally, Mack has dominated the construction and refuse segments of the heavy-duty truck market. In 1990, Mack also ente ...

This 1996 DMA Gold ECHO award winning campaign was created by Carmichael Lynch for Harley-Davidson. Harley-Davidson, the only major American-based motorcycle manufacturer, produces heavyweight motorcy ...

This 1996 DMA ECHO was created by Carmichael Lynch for Cargill Salt Division. The campaign used direct mail in order to promote sales of Cargill's water-softening salt. The target audience was all pre ...