Subject Index
 

This 1998 DMA Silver ECHO winner was created by Carlson Marketing Group for Hallmark Cards, Inc. The objective of this campaign was to establish a membership program that would reinforce and enhance a ...

This 1998 DMA Silver ECHO winner was created by Carlson Marketing Group for Hallmark Cards, Inc. The objective of this campaign was to establish a membership program that would reinforce and enhance a ...

This DMA ECHO entry was created by Carlson Marketing Group for Hallmark Cards. The objectives of this direct mail campaign were to promote shopping loyalty for Hallmark Gold Crown stores; increase the ...

This DMA ECHO entry was created by Carlson Marketing Group for Mazda Motor of America. The objective of this direct mail campaign was to position the new 1996 Mazda MPV ($25,000 to $30,000) as a 'spor ...

This DMA ECHO entry was created by Carlson Marketing Group for Toyota Motor Sales. The objective of this direct mail campaign was to successfully launch an all-new vehicle, the 1997 Toyota RAV4, to a ...

This DMA ECHO entry was created by Carlson Marketing Group for GE Information Services. On behalf of GE, Carlson Marketing provided event marketing/management services including concept/creative devel ...

This DMA ECHO entry was created by Carlson Marketing Group for Northwest Airlines. A direct mail effort was used to target domestic business travelers who fly to Asian destinations with a Northwest Ai ...

This DMA ECHO entry was created by Carlson Marketing Group for Northwest Airlines. The Award Winning Partners Kit was developed in order to relay the importance and value Northwest places upon its str ...

This DMA Bronze ECHO award winner was created by Carlson Marketing Group for Hallmark Cards. This campaign targeted preferred members enrolled in Hallmark's Gold Crown Card loyalty program. The object ...

This DMA ECHO entry was created by Carlson Marketing Group for Red Wing Shoe Company. To mark its 19th anniversary, the Red Wing Shoe Company staged a five-day 'shoe-bilee' convention and celebration ...

This DMA ECHO entry was created by Carlson Marketing Group for the 1995 Worldwide Developers Conference (WWDC) sponsored by Apple Computer. The WWDC is designed to provide developers with detailed inf ...

This 1996 DMA Silver ECHO award winning campaign was created by Carlson Marketing Group, Loyalty Division for Hallmark Cards. Direct mail was used to promote the purchase of Hallmark greeting cards an ...