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Case Study
1.
Secret Message
Pablo Alzugaray and Alfredo Gomez, Direct Marketing Association - US, ECHO Awards, 1997
This DMA Bronze ECHO award winner was created by CP Comunicacion for Cepsa, a Spanish company that sells oil-related products. Each year, Cepsa conducts a promotional campaign for its fuels used for h ...

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Case Study
2.
Weather Agropools
Carlos Prieto and Pablo Alzugaray, Direct Marketing Association - US, ECHO Awards, 1997
This DMA Silver ECHO award winner was created by CEPSA for CP Comunicacion, a Spanish company that provides agricultural fuel. This campaign targeted members of Agro Club, a program designed to build ...

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