Subject Index
 

This Agency Profile provides key details and analysis of CDP, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links to rela ...

Campaign in 1999 by CDP to launch the BFI London IMAX cinema. Media: posters, transport posters, leaflets and flyers, Evening Standard, education packs for schools.

This 1998 paper shows how Switch - a brand that didn't exist ten years ago - achieved market dominance by using outdoor advertising (instead of TV advertising) and achieved its own objectives and mark ...

In January 1997 CDP was asked to plan and execute the UK launch one of the world's most successful packaged 'energy' drinks, Lipovitan, as a healthier alternative to many sugar-based soft-drinks. The ...

1992-5 advertising for Switch, one of the two debit Card schemes in the UK run by banks (the other is Visa Delta). Three years after launch, by end 1991, Switch had a large cardholder base and retaile ...

1985 campaign for Shredded Wheat. Previous 1980 campaign had arrested sales decline (in a market in which it was heavily outspent), but then by 1984 came the re-structuring of the market following the ...