Subject Index
 

This 1998 DMA Bronze ECHO winner was created by Barry Blau & Partners for the Associates National Bank. The objective of this interactive media campaign was to acquire customers for the Associate's St ...

This 1998 DMA ECHO entry was created by Barry Blau & Partners for IBM (UK). The objective of this direct mail campaign was to generate leads for IBM's Entry Server Offering (ESO), a bundled mainframe ...

This 1998 DMA ECHO entry was created by Barry Blau & Partners for IBM. The objective of this direct mail campaign was to reduce customer attrition by signing customers to IBM's Hardware Maintenance Se ...

This DMA ECHO entry was created by Barry Blau & Partners for IBM. IBM PC parts have been traditionally ordered by self-maintainers through printed catalogs (mail order). IBM wanted to change this purc ...

This DMA ECHO entry was created by Barry Blau & Partners for IBM. With competition from local and national service providers increasing, IBM needed to develop a low cost channel through which to marke ...

This DMA ECHO entry was created by Barry Blau & Partners for IBM. Several years ago, IBM entered the Petroleum Exploration & Production Solutions industry with software and hardware to help scientist ...

This DMA ECHO entry was created by Barry Blau & Partners for United Parcel Service (UPS). In order to remain competitive, expand market share, and appeal to the less frequent LTL (less-than-truckload) ...

This DMA ECHO entry was created by Barry Blau & Partners for Bell Atlantic. A direct response television campaign was developed in order to promote Bell Atlantic's caller ID product. While interest in ...

This DMA ECHO entry was created by Barry Blau & Partners for IBM. A direct mail effort was launched in order to promote Synon Obsydian, a tool for creating computing applications specifically for the ...

This DMA ECHO entry was created by Barry Blau & Partners for Lotus Development Corporation. Lotus Notes helped to establish a new category of business software called groupware. Notes offers companies ...

This 1996 DMA ECHO Leader award winning campaign was created by Barry Blau & Partners for IBM Corp. Direct mail was used to promote the new energy-efficient IBM mainframe to MVS/XA customers whose ope ...