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Award-winning case study
1.
Certs Minis campaign
N Fenwick, M Robitaille, B Pulford, C Priestley, P Cresswell and N Williamson, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1993
Certs Minis was a new extension to the Certs line of portable breath fresheners, launched 1992. Highly competitive marketing environment described. Need to convince a cynical younger audience that thi ...

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