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Case Study
1.
Ackermans - Making the affordable desirable
Quinton Miller, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2004
This paper deals with the change in the communication strategy of South African retailer, Ackermans, during 2001 and the contribution made by the new advertising campaign to its remarkable performance ...

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Read: 47 times
Paper
2.
What we do know about the decline in TV viewing?
Dr Stephan F Buck, Admap, March 1983, (full text not available on WARC.com)
A rejoinder to the article by Michael Ryan, February 1983 (no. 2682), which suggested that the apparent decline in TV ratings was a consequence of changes in the BARB panels.

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A Eicoff & CompanyAB Marketing & AdvertisingAbbott Mead VickersAbbott Mead Vickers BBDOAbbott Mead Vickers/SMSAckerman McQueenAction DenmarkAction I/SAction NorwayActive Sports MarketingAdams OutdoorAdams Outdoor AdvertisingADF&RAdmore AdvertisingAdvanceAdvance A/SAdvertising Partners, SydneyAdvertising PrinciplesAdvertising Works OgilvyAdvico Young & RubicamAGA Catalog MarketingAgency.comAhead A/SAim ProximityAlan Rosenspan & AssociatesAlcazarAlex Schmidt AG MarketingAlexander & RichardsonAlfredAllard Johnson CommunicationsAllen Brady & MarshAlliance BristolAmalgame Creativite StrategiqueAmalgame-CargoAmbrose Carr Linton CarrollAMD GroupAmerican Mktg & Comms Corp.Amherst Direct MarketingAMICIAmmirati Puris LintasAmsterdam/TBWAAnderson Spratt GroupAndrew Robertson AdvertisingAngotti, Thomas, HedgeArc BelgiumArc Integrated MarketingArcher Malmo DirectArcher/Malmo AdvertisingArdmore AdvertisingArmando TestaArnell GroupArnold Communications, IncArnold Worldwide PartnersArocom Marketing GroupAsatsu-DKAsher & PartnersAspect AdvertisingAspen DirectAspen Marketing ServicesAtletico InternationalAugust, Lang & HusakAustin West MediaAV BrowneAxmith McIntyre WichtAydlotte & CartwrightAyerAyer BarkerAyer DirectBabcock & Jenkins DirectBackboneBackler Spielvogel BatesBainsfair Sharkey TrottBall DirectBank Direct, Welsh & DanielsonBanks Hoggins O'SheaBarker AdvertisingBarkersBarkers Human ResourcesBarraclough Hall Woolston GrayBarraclough Woolston GrayBarrington Johnson LorensBarry Blau & PartnersBartle Bogle HegartyBates Canada IncBates DorlandBates Red Cell (Norway)Bates South WestBates UKBates USABates WorldwideBatey HouseBatey Red CellBayless CroninBBDOBBDO CanadaBBDO Cape TownBBDO Group GermanyBBDO New YorkBBDO North AmericaBBDO WestBBDO WorldwideBBH/MotiveBCM PartnershipBCom3BCPbd networkBDDHBDDP ConseilBDDP TBWABDH AdvertisingBDH CommunicationsBDH TBWABDPP and TBWABear Creek DirectBeauchesne, Ostiguy et SimardBecket Drake Ferrier MoseleyBelgiovane Atkinson Moses/SSBBelgiovane Williams MackayBelgoviane Williams MackayBell PottingerbellamyhaydenBelow Marketing, S.A.Bennet Kuhn VarnerBensimon Byrne D'ArcyBensimon-ByrneBenton & BowlesBerenson Isham & PartnersBerlin Cameron & PartnersBerlin Cameron Red CellBernard Hodes GroupBerry Bush BBDO Cape TownBETCBETC Euro RSCGBI PerformanceBig Bad DesignBiggs/Gilmore CommunicationsBillington CarmellBJL GroupBlack RocketBlau Direct EdgeBLM MediaBlouin Coulombe Dube ThompsonBlue Chip MarketingBMFBMP 4BMP BusinessBMP Davidson PearceBMP DDBBMP DDB NeedhamBMZBNRR NeedhamBoase Massimi Pollitt PartnershipBoase Massimi Pollitt UnivasBond DirectBooth Lockett MakinBorders Perrin NorranderBosBowden Dyble & HayesBozell DirectBozell Worldwide, Canada Inc.Bozell, Bozell WorldwideBozell, SouthfieldBrahmBrand BuzzBrand ConnectionsBrand ValueBrannBrann LtdBretzke Consultoria & AssociadosBridge WorldwideBristow & Prentice ResponseBrompton Agency, TheBronner Slosberg HumphreyBroughton JacquesBrown Melhuish FishlockBrunning Advertising & MarketingBrunnings YorkshireBruno MeuraBSB DorlandBST.BDDPBuchanan Company, TheBUNBurford Company AdvertisingBurkhart AdvertisingBurkitt DDBBurkitt Weinreich Bryant & ClientsBurnett AssociatesBurrell/DFA AdvertisingBurson-MarstellerBusiness ResponseButler Dennis Garland KenyonButler, Shine & SternButterfield Day Devito Hockney
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