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Case Study
1.
96/97 Direct Mail Program
Tom Elledge and Mike Bruno, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Archer/Malmo Direct for Varco-Pruden Buildings, a manufacturer of pre-engineered metal buildings. These buildings are sold and distributed to end-users through a net ...

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Case Study
2.
96/97 Direct Mail Program
Tom Elledge and Mike Bruno, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Archer/Malmo Direct for Varco-Pruden Buildings, a manufacturer of pre-engineered metal buildings. These buildings are sold and distributed to end-users through a net ...

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Case Study
3.
Royalty Dimensional Mailer
Jane Tyler and Ellen Giordano Austin, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Archer Malmo Direct for Interactive Entertainment Limited (IEL). IEL produces a gaming software for airlines. The software is designed to run on a high-tech hardware ...

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Case Study
4.
Trans Union Credit Corporation 'LOOK' Cross-Sell Campaign
Linda States and Martin Callahan, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO Leader award winning campaign was created by Archer/Malmo Direct for Trans Union Credit Corporation. Trans Union's main product is credit reports. They have many customers who pull ...

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Case Study
5.
Terminix Commercial Lead Generation Program
Mary Caywood and Hank Jardine, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Archer/Malmo Direct for Terminix. Terminix Commercial Service provides pest control services to a variety of commercial businesses including restaurants, hotels ...

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Case Study
6.
M.A. Hanna Company Engineered Division's MAXBATCH direct mail lead generation program
Linda States and Rick Schafer, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Archer/Malmo Direct for M A Hanna Company Engineered Materials. M A Hanna produces MAXBATCH, a concentrated packet full of ingredients for compounding which is ...

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Case Study
7.
Smart Money Direct Mail
Ellen Austin and Bethany Smith, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Archer/Malmo Direct for the National Bank of Commerce. The bank was entering markets in which its bank name differed, no branches existed in some areas and no n ...

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