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Case Study
1.
96/97 Direct Mail Program
Tom Elledge and Mike Bruno, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Archer/Malmo Direct for Varco-Pruden Buildings, a manufacturer of pre-engineered metal buildings. These buildings are sold and distributed to end-users through a net ...

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Case Study
2.
96/97 Direct Mail Program
Tom Elledge and Mike Bruno, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Archer/Malmo Direct for Varco-Pruden Buildings, a manufacturer of pre-engineered metal buildings. These buildings are sold and distributed to end-users through a net ...

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Case Study
3.
Royalty Dimensional Mailer
Jane Tyler and Ellen Giordano Austin, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Archer Malmo Direct for Interactive Entertainment Limited (IEL). IEL produces a gaming software for airlines. The software is designed to run on a high-tech hardware ...

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Case Study
4.
Trans Union Credit Corporation 'LOOK' Cross-Sell Campaign
Linda States and Martin Callahan, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO Leader award winning campaign was created by Archer/Malmo Direct for Trans Union Credit Corporation. Trans Union's main product is credit reports. They have many customers who pull ...

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Case Study
5.
Terminix Commercial Lead Generation Program
Mary Caywood and Hank Jardine, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Archer/Malmo Direct for Terminix. Terminix Commercial Service provides pest control services to a variety of commercial businesses including restaurants, hotels ...

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Case Study
6.
M.A. Hanna Company Engineered Division's MAXBATCH direct mail lead generation program
Linda States and Rick Schafer, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Archer/Malmo Direct for M A Hanna Company Engineered Materials. M A Hanna produces MAXBATCH, a concentrated packet full of ingredients for compounding which is ...

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Case Study
7.
Smart Money Direct Mail
Ellen Austin and Bethany Smith, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Archer/Malmo Direct for the National Bank of Commerce. The bank was entering markets in which its bank name differed, no branches existed in some areas and no n ...

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A Eicoff & CompanyAB Marketing & AdvertisingAbbott Mead VickersAbbott Mead Vickers BBDOAbbott Mead Vickers/SMSAckerman McQueenAction DenmarkAction I/SAction NorwayActive Sports MarketingAdams OutdoorAdams Outdoor AdvertisingADF&RAdmore AdvertisingAdvanceAdvance A/SAdvertising Partners, SydneyAdvertising PrinciplesAdvertising Works OgilvyAdvico Young & RubicamAGA Catalog MarketingAgency.comAhead A/SAim ProximityAlan Rosenspan & AssociatesAlcazarAlex Schmidt AG MarketingAlexander & RichardsonAlfredAllard Johnson CommunicationsAllen Brady & MarshAlliance BristolAmalgame Creativite StrategiqueAmalgame-CargoAmbrose Carr Linton CarrollAMD GroupAmerican Mktg & Comms Corp.Amherst Direct MarketingAMICIAmmirati Puris LintasAmsterdam/TBWAAnderson Spratt GroupAndrew Robertson AdvertisingAngotti, Thomas, HedgeAnomaly CommunicationsArc BelgiumArc Integrated MarketingArcher Malmo DirectArcher/Malmo AdvertisingArdmore AdvertisingArmando TestaArnell GroupArnold Communications, IncArnold Worldwide PartnersArocom Marketing GroupAsatsu-DKAsher & PartnersAspect AdvertisingAspen DirectAspen Marketing ServicesAtletico InternationalAugust, Lang & HusakAustin West MediaAV BrowneAxmith McIntyre WichtAydlotte & CartwrightAyerAyer BarkerAyer DirectBabcock & Jenkins DirectBackboneBackler Spielvogel BatesBainsfair Sharkey TrottBall DirectBank Direct, Welsh & DanielsonBanks Hoggins O'SheaBarker AdvertisingBarkersBarkers Human ResourcesBarraclough Hall Woolston GrayBarraclough Woolston GrayBarrington Johnson LorensBarry Blau & PartnersBartle Bogle HegartyBates Canada IncBates DorlandBates Red Cell (Norway)Bates South WestBates UKBates USABates WorldwideBatey HouseBatey Red CellBayless CroninBBDOBBDO AtlantaBBDO CanadaBBDO Cape TownBBDO Group GermanyBBDO MinneapolisBBDO New YorkBBDO North AmericaBBDO WestBBDO WorldwideBBH/MotiveBCM PartnershipBCom3BCPbd networkBDDHBDDP ConseilBDDP TBWABDH AdvertisingBDH CommunicationsBDH TBWABDPP and TBWABear Creek DirectBeauchesne, Ostiguy et SimardBecket Drake Ferrier MoseleyBelgiovane Atkinson Moses/SSBBelgiovane Williams MackayBelgoviane Williams MackayBell PottingerbellamyhaydenBelow Marketing, S.A.Bennet Kuhn VarnerBensimon Byrne D'ArcyBensimon-ByrneBenton & BowlesBerenson Isham & PartnersBerlin Cameron & PartnersBerlin Cameron Red CellBernard Hodes GroupBerry Bush BBDO Cape TownBETCBETC Euro RSCGBI PerformanceBig Bad DesignBiggs/Gilmore CommunicationsBillington CarmellBJL GroupBlack RocketBlau Direct EdgeBLM MediaBlouin Coulombe Dube ThompsonBlue Chip MarketingBMFBMP 4BMP BusinessBMP Davidson PearceBMP DDBBMP DDB NeedhamBMZBNRR NeedhamBoase Massimi Pollitt PartnershipBoase Massimi Pollitt UnivasBond DirectBooth Lockett MakinBorders Perrin NorranderBosBowden Dyble & HayesBozell DirectBozell Worldwide, Canada Inc.Bozell, Bozell WorldwideBozell, SouthfieldBrahmBrains on FireBrand BuzzBrand ConnectionsBrand ValueBrannBrann LtdBretzke Consultoria & AssociadosBridge WorldwideBristow & Prentice ResponseBrompton Agency, TheBronner Slosberg HumphreyBroughton JacquesBrown Melhuish FishlockBrunning Advertising & MarketingBrunnings YorkshireBruno MeuraBSB DorlandBST.BDDPBuchanan Company, TheBUNBurford Company AdvertisingBurkhart AdvertisingBurkitt DDBBurkitt Weinreich Bryant & ClientsBurnett AssociatesBurrell/DFA AdvertisingBurson-MarstellerBusiness ResponseButler Dennis Garland KenyonButler, Shine & SternButterfield Day Devito Hockney
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