Subject Index
 

This Agency Profile provides key details and analysis of Ammirati Puris Lintas, including its latest activities, market position, financial performance, Brands, structure and history, together with on ...

The "Moving at the Speed of Business" campaign was designed to modernize the image of the world's largest package-delivery company, United Parcel Service of America, Inc., commonl ...

In 1998, sales of Rolling Rock beer, produced by the brewer, Labatt USA, were stagnating. Craft beers from microbreweries were also falling out of favour and Labatt believed it could take advantage of ...

Despite its overall sales success, Burger King in 1998 embarked on what senior vice president of marketing James Watkins called an "aggressive evolution" of its brand. With industry lead ...

The first campaign for Ameritech from its new advertising agency, Ammirati Lintas Puris of New York, was launched on October 6, 1997, in an attempt to move customers from simply recognizing the brand ...

2000 relaunch campaign for Lipton Sidekicks. Lipton was one of the first companies to launch a packaged meal accompaniment line with Noodles & Sauce in 1985. But by 1999, the brand faced real barriers ...

TV campaign for Sunlight laundry detergent, 1999-2000. After a successful campaign in 1998-9 (the 1999 Grand Prix winner), Sunlight sales had grown 28% while major competitor, Tide, had declined. Tide ...

Campaign in 1998-9 by APL for Batchelors Cup-a Soup. Need to reposition brand, with a new target (young men). Research showed that current product range would not deliver what this market wanted. New ...

Campaign in 1998-9 by APL for Surf (Lever Bros). Followed up on the successful, but wearing out, `birds of a feather' campaign. Analysis of the strengths and weaknesses of this campaign led to retaini ...

This paper describes how Sunlight's 'Go ahead. Get dirty.' campaign, launched April 1998, finally put a dent in the armour of Tide. It shows national business and research results that are directly at ...

This 1998 DMA ECHO entry was created by Ammirati Puris Lintas for United Parcel Service. Emerging from the strike in August of 1997, UPS needed to reinforce its commitment to customers, while at the s ...

This 1998 DMA ECHO entry was created by Ammirati Puris Lintas for Compaq. The objective of this direct mail campaign was to generate leads for the full family of Compaq computer products, including se ...

This 1998 DMA ECHO entry was created by Ammirati Puris Lintas for Compaq. The objective of this direct mail campaign was to generate leads for Compaq's full family of computer products, including serv ...

This 1998 DMA ECHO entry was created by Ammirati Puris Lintas for Compaq. The objective of this direct mail campaign was to generate leads for Compaq Servers.

In 1996, APL was approached by a virtually unheard of charity called Action on Addiction, which fund research into all aspects of substance abuse. They had been asked to raise £1million to fund an aca ...

Interflora is an association of member florists. It is the best-known brand in flower delivery, having 93% awareness. For various reasons this was about to change, and Ammirati Puris Lintas devised a ...

The Institute of Contemporary Arts in London is renowned for its long-standing support and controversial showing of up-coming contemporary artists and had in the late 1980s been a favourite hang out f ...

Nestlé Rowntree briefed Ammirati Puris Lintas to launch a new variant of Rowntree's Fruit Pastilles, Funshine. The objective of this launch was to get children to buy the sweets for themselves and hel ...

This 1996 DMA ECHO entry was created by Ammirati Puris Lintas for United Parcel Service (UPS). Direct mail was used to promote the full array of UPS' air services to select customers and prospects in ...

This 1996 DMA ECHO entry was created by Ammirati Puris Lintas for United Parcel Service (UPS). UPS introduced its new SonicAir Service to the public in 1995. The service provides guaranteed, same day ...

This 1996 DMA ECHO entry was created by Ammirati Puris Lintas for Compaq Computer Corporation. Direct mail was used to promote Compaq's complete line of computer products to managers of information se ...

This 1996 DMA ECHO entry was created by Ammirati Puris Lintas for Compaq Computer Corporation. Direct mail was used to promote business desktop personal computers to managers of information services ( ...

This 1996 DMA ECHO entry was created by Ammirati Puris Lintas for Compaq Computer Corporation. Direct mail was used to promote the complete line of Compaq computer products to technology co-ordinators ...

This 1996 DMA ECHO entry was created by Ammirati Puris Lintas for Compaq Computer Corporation. Compaq entered the education market in 1994, well after other competition. Since the use of technology in ...

Europe-wide campaign for the Economist magazine. How the advertising approach (mainly using pictures, not words) was developed, to appeal to target audiences whose English might be uncertain. A mix of ...

This case aims to demonstrate how planning enabled Pepcid AC to interrogate and eventually break the unwritten rules of indigestion advertising. The key contribution lay in developing a framework of c ...

All too often, agency planning will become involved in communication development when the product positioning has been determined and most of the major branding decisions have been taken. This paper a ...

The Peperami meat snack was well-established in the UK but sales had reached a plateau. This paper explores how the agency conducted semiotic analysis to determine consumers’ quirky relationship with ...

The agency was tasked with the relaunch of IBM’s AS/400 computer and acceleration of its sales. The ‘box’ had been invented to give businesses what they wanted: many simple tasks performed repeatedly; ...