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Case Study
1.
More Than a Fuel Card
Sid Liebenson and Riet Manella, Direct Marketing Association - US, ECHO Awards, 1996
This DMA ECHO entry was created by Alex Schmid AG, Marketing and Communications for BP (Switzerland). The Swiss market is not only saturated with fuel stations, but is stagnant due to no growth in pop ...

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Case Study
2.
Greenpeace News 'n' Products
Sid Liebenson and Michael Goertz Biehle, Direct Marketing Association - US, ECHO Awards, 1996
This DMA ECHO entry was created by Alex Schmid AG, Marketing and Communications for Greenpeace Switzerland. Greenpeace News and Products Catalogue is a self-funding vehicle that supports Greenpeace's ...

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