Subject Index
 

This paper discusses the recruitment and image campaign run in 2005-06 by the Police Service of Northern Ireland (PSNI). It was important for the PSNI to attract community leaders and ethnic minoritie ...

This paper details a campaign run by the National Trust in Northern Ireland. The main communications objective was to increase the number of paying visitors to National Trust properties, as well as im ...

This case study details the 2005-06 tactical email marketing campaign for Hastings Hotels (Northern Ireland), aimed at increasing turnover at a time of heightening competition, and when most of the bu ...

This paper details the 2006 campaign for BT Broadband in Northern Ireland (BTNI). The objective was to substantially increase the number of connected homes, in a crowded market where competitors were ...

Following the Patten Report's recommendation of a new police service for Northern Ireland, the challenge was to set in train a process which would change perceptions of the province's policing service ...

This paper describes how advertising boosted inbound telephone calls and subsequent sales of broadband for BT in Northern Ireland, and delivered a phenomenal return on investment, within a very compet ...

One of the reasons why theft from vehicles is such a problem is that the public at large are so complacent about it. Too many people leave their valuables on display, providing temptation for opportun ...

This case study sets out to prove the positive relationship between a clearly thought through advertising strategy and an increase in Crimestoppers success. It will conclusively prove that advertising ...

Recruitment campaign, 2001), for the new Police Service of Northern Ireland following the Patten report. Long-term aim was to raise the recruitment profile from 8% to 50% Catholic over ten years. Thor ...

Low budget campaign in 2000 for Hastings Hotels, a chain in Northern Ireland who had never advertised on TV before. Shows how a local advertiser can get national exposure in a niche market, targeting ...

This case study describes how BT Northern Ireland overcame several problems in its efforts to break into the internet service provider sector. Against a background of a sluggish market BT had to conte ...