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Case Study
1.
A Success for Yorkshire Bank
Kate Stanford-Dowling, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1982
Campaign for Yorkshire Bank in 1981–2 introducing free banking (aim to increase new current accounts by 15% per annum). Mixed media using: TV, posters, national press, transport advertising, aimed at ...

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Case Study
2.
The relaunch of Danum taps
Pru Robertson, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980
The paper gives a detailed rundown of the campaign that AB Marketing & Advertising ran for Pegler Limited for the relaunch of Danum taps in 1980. Explains the problems of the market for taps, specific ...

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