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E4 Skins - How 'Generation why should I care' came to care about E4's Skins
James Walker, Joanna Bamford, Simon Hankin, Andrew Stirk, Jonny MacKay, Ben Milligan, Cameron Saunders, Lindsay Nuttall, Greg Smith and Richard Helyar, Institute of Practitioners in Advertising, Best Media, Best New Learning & Gold, IPA Effectiveness Awards, 2007

This Gold award-winning paper details the campaign for E4's TV teen drama 'Skins'. E4 is aimed at younger viewers (in 16-34 age range), and the objectives of the communications were to generate a sign ...

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Forecasting cross-population innovation diffusion: a Bayesian approach
Yvonne M. van Everdingen, Wouter B. Aghina and Dennis Fok, Market Research Abstract from: International Journal of Research in Marketing, Vol 22, No 3, September 2005, pp 293-308, (full text not available on WARC.com)

The paper introduces a cross-population, adaptive diffusion model that can be used to forecast the diffusion of an innovation at early stages of the diffusion curve. Drawing on a range of previous wor ...

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